Hot off the Press!!! Balancing the Risks & Benefits of Eyelash Enhancement
The four articles above were all generated from the same press release/article, so in effect, the same article distributed at three different platforms. But this is 80% (!) of yesterday’s web and newswire results for “eyelash extensions”.
While every one of the recent articles (that I have read at least) do stress somewhere in the text that *done properly* you can avoid these damaging examples, they all seem to rely on the “fear first” mentality. Leading with a provocative (or scary) idea, they do eventually get to the meat of a situation; the realistic, useful info.
For the above articles, I personally and professionally LOVE that a doctor of high regard and accomplishment is credited and directly quoted for information about traction alopecia and other terms that do apply directly to eyelash extension wear.
The best take away? (And, yes, it’s a TWEETABLE!)“Be aware that beauty enhancing procedures have risks AND benefits and should not be treated as a commodity.”
If you are an ALPHA LASHER – a Professional Eyelash Extension Speci
alist who is equally concerned about client safety as well as great results (and your professional reputation), please educate your clients. Empower them with real information about both the risks and the benefits of Eyelash Enhancement Services. Only then, articles like this will not invoke fear, but rather stand as a confirmation that they indeed chose the right professional. They will read, and nod their heads thinking, “That’s exactly what my Lash Person said. I’m so glad I chose him/her!”
The recent cropping of warning articles about Eyelash extensions is a clear sign that our industry (10 years old now!) stands not as a passing fad, but a strong niche of the larger (colossal!) beauty services industry. We are no longer a passing interest, but a force with a very strong foothold in the consumer’s choices for “bigger, better, beautiful” features. It’s very true: “Lashes are the new Boobs!”
The floor of the Las Vegas IECSC this last weekend proves it. In the last three years, the presence of Lash Service products represented at the trade show has tripled! That means more curious crowds of spa professionals gathering around the demos (along with their girlfriends who gained access to the show with them!). More cluster lash demos, touting “30 minute volume sets”, more semi-permanent mascara versions than ever, and the list goes on! Be part of the Alpha Crowd – an early adopter and an advanced technician, and watch yourself survive the storm of “buyers beware” press that is sure to affect our Lash Lives. The onslaught of press – both good and bad – is a sign of the times – it’s a Lash Boon or windfall of a blessing if you are the expert your clients need you to be! Steel yourself with knowledge and innovation. Fortify your reputation with best practices and set your bar for standards and excellence ever higher!